DANTECH
Websites · Bilingual · 2026-10-06 · 5 min read
Utah is home to hundreds of thousands of Spanish speakers, and in parts of Salt Lake County they are the majority of your potential customers. Most of them read English fine. They still choose businesses that speak to them in Spanish, because it signals you want them there.
What “done right” means
- Written by a person, for the audience — not auto-translated
- Its own URLs (yoursite.com/es/…) so Google can rank it separately
- hreflang tags so Google serves the right language to the right searcher
- A visible, one-tap language switch — not a flag hidden in the footer
- The same quality of photos, offers and calls to action as the English version
What it does for you
Two things. First, you appear for Spanish-language searches your competitors ignore — “llantas cerca de mí”, “taquería en West Valley”, “dentista que hable español”. Those searches often have less competition and higher intent. Second, the customer who lands on a Spanish page calls more often, because they are confident they will be understood.
What it costs
Far less than people expect when it is planned from the start. Adding Spanish to a finished site is a project; building both at once is a modest increase. Every site we build includes it by default, because we have never seen a Utah business regret it.
The one mistake to avoid
A Spanish page nobody maintains. If the English menu changes and the Spanish one does not, you have just told your Spanish-speaking customers they matter less. Plan the update process before launch — or let someone handle both for you.
